Welcome to MedSurgery Store for Digital Health, your reliable partner in medical uniforms and accessories for healthcare professionals!

We are a Mexican company committed to excellence, ethics and innovation, designed to facilitate your daily life in the medical sector.

With global shipping and a focus on quality, we offer you products that combine comfort and durability - because we know you save lives, and we support you.

Our Legal Identity and Transparency

We are a legal entity registered as a Simplified Joint Stock Company (SAS) under the name MedSurgery Store for Digital Health.

RFC: MSF250807749 ( registered in SAT on 07/08/2025).

Incorporation Folio: N-2025055531 (Public Registry of Commerce, Mulegé, Baja California Sur, dated 08/07/2025).

Tax Address: José Rosas Villavicencio 308, Infonavit, Guerrero Negro, Mulegé, Baja California Sur, CP 23940.

Trademark Application: File 3401306 in IMPI (class 35 for advertising, business management and retail trade of medical uniforms/equipment, filed on 06/16/2025).

Our Founder and Legal Representative

Directed by Dr. Raymundo Adrián Huerta Ruíz (CURP: HURR900312HDFRZY06, RFC: HURR900312L24), specialist in General and Advanced Laparoscopic Surgery.

As a certified physician (member of AMCG, CMCOEM and ISS/SIC), Dr. Huerta founded this store to offer real solutions based on his experience - from ergonomic uniforms to accessories that withstand intense shifts.

Trust us as a colleague!

Our Business Model

Value Proposition
MedSurgery Store is an online store specializing in products for healthcare professionals, combining functionality, aesthetics and accessibility. The brand seeks to differentiate itself by offering scrubs, backpacks, cosmetics and medical devices designed specifically for long hospital days, with a focus on comfort, confidence and professional style.

2. Operation and Sourcing
The company operates under a hybrid dropshipping model, with direct connection to national and international suppliers through integrations such as DSers, CJdropshipping, Zendrop and Syncee. This allows for a wide product offering without the need for physical inventory, reducing fixed costs and maximizing scalability.

3. Sales and Distribution Channels

• Shopify online store (medsurgery.store) multilingual (Spanish, English and French).
  
• Integration with social commerce platforms such as TikTok Shop, Facebook/Instagram Shop and soon Amazon.
  
• Expansion strategy aimed at Mexico, USA and Canada.
  

4. Commercial and Marketing Strategy

• Neuromarketing: use of messages focused on activating trust and confidence in diagnoses and professional image.
  
• Digital marketing: Meta Ads, Google Ads and TikTok Ads campaigns.
  
• Automation: use of Klaviyo and Tidio for loyalty, remarketing and customer service.
  
• Educational content and branding: integration with Institute MedSurgery - For Digital Health to reinforce authority in the healthcare sector.
  

5. Revenue Model

• Direct online sales (B2C) to healthcare professionals.
  
• Future B2B model: agreements with hospitals, clinics and universities for specialized supply.
  
• Expansion to digital education: monetization through courses, certifications and exclusive content in the medical field.
  

6. Scalability and Vision

The objective is to consolidate MedSurgery Store as the main marketplace specialized in healthcare professionals in Latin America and North America, progressively expanding into smart medical products, accessories for clinical use and a continuing medical education platform.

👉 Bottom line:

MedSurgery Store is a digital ecosystem that combines e-commerce, healthcare and education, operating under a hybrid dropshipping model, leveraging technology, digital marketing and brand trust.

We're here for you - shop with confidence and focus on what matters: health!

Last Update: 01.09.2025